For a 1st timer to your concept, how do you briefly describe it?
The focus of my book is less about losing weight and more about why and how you are eating. Weight is a symptom to an internal struggle; improving ones relationship with food and self leads to better health.
It can be hard for chronic dieters to embrace this new approach, how do you convince them?
A lot of people turn to diets for short term results so I like to understand my client's diet history. Often, they blame themselves when those results don't last- "they must not work because of me". My response to that is if people who are successful in other areas in their life aren't able to stick to restrictive diets, then perhaps it is not sustainable for anyone.
I will suggest to my hesitant clients, who have dieted in the past, to take one week to replace dieting with asking themselves "Am I hungry?". Over one week, they are asked to eat as they would normally but to notice the physical signs of hunger and satiety. In one week, we discuss their findings.
Once my clients find something they are good at (i.e. listening to their body's signals), a way to eat that they can manage it on a daily basis and enjoy doing it- then they will flourish. If we look at it in terms of a job, we would not yell at our employees to get a job done, so why are we yelling at ourselves and blaming ourselves when diets don't work.
What advice would you give to other entrepreneurs in the nutrition and weight management field?
My company name is still Am I Hungry?® but I changed the title of the book to "Eat What You Love, Love What You Eat" because the name Am I Hungry was too simplistic to describe all that mindful eating encompasses. It is not just about being mindful of the physical cues of hunger and satiety, but also includes enjoying what you eat and understanding external cues. Fearless eating and mindful eating are the two concepts captured by the new title "Eat What You Love, Love What You Eat"
We are in the process of modifying the mindful eating cycle to other conditions such as diabetes as well as a family program on the horizon. Also, there is a lot of interest in pre and post bariatric surgery to help get patients discovering the core issues. I believe the momentum is there to continue to share the message and keeping it understandable and clear is important.